INDEPENDENT

BRAND

Black-and-white photograph of a cinema audience wearing 3D glasses.

LEADER

& ADVISOR

I help companies decide what they are becoming,

and shape the brand that gets them there.

PRACTICE

ENGAGEMENTS

Working directly with founders, CEOs and creative leaders, I am brought in when a business is launching or changing—when the existing brand no longer fits or the path forward needs a sharper point of view.

Engagements are advisory, project-based or embedded. When the work calls for it, I assemble and lead the right specialist team.

EXPERTISE

Brand strategy & positioning

Brand architecture & portfolio strategy

New business, venture & product positioning

Category, audience & go-to-market strategy

Corporate, executive & investor narrative

Messaging & strategic communications

Fractional & interim brand leadership

Rows of vintage brown leather folding chairs.

ABOUT

I’m an independent brand leader with more than 15 years of experience shaping brands from inside companies and alongside leadership teams. I’ve worked across consumer, technology, healthcare, retail, and entertainment.

Black-and-white portrait of Leah McMullen, independent brand advisor.

The work is equal parts business strategy, creative judgment, and organizational momentum: finding the defining idea, build the structure and clear direction around it and help the right people bring it to life.

INQUIRIES

Selected Work

Shinola | DoorDash | PlayStation | Filson | Kit and Ace | Ubisoft | Voyez | BellRing Brands | Nuwellis | Through

INQUIRIES

For advisory, engagements, embedded leadership and select collaborations:

leah@lmc.partners